According to Statistica, the number of users on social media worldwide is projected to hit 3.02 billion active users per month by 2021. So, it’s obvious that social media that half the population of the world is on social media.

That means if you own a business and you’re not focused on building a strong brand presence on social media this year, your customers already are or soon will be choosing your competitors.

So, we listed 5 ways to get started with social media marketing and tips to help you promote your business on social networks.


  1. Choose the right Social Media Platforms

There are a lot of social media sites these days and choosing the right platforms to promote your business is crucial to your success.

When you are choosing the platform to use, consider your customers and business.  Join the platforms your target audience uses so that they can easily connect with you and consider which platforms best fit your products.

  1. Build a Network

Social media is about being social. Using your social media accounts to network with others is a great way to promote your business, create awareness about the services you offer, and make invaluable contacts. If the ultimate goal is to reach new clients, the contacts you make through networking on social media may be potential suppliers, industry influencers.

  1. Post Shareable Content

It’s important to keep in mind that simply being active on social media networks isn’t necessarily enough; the content of your posts is crucial to effectively market your business online. When creating a post, regardless of the social media platform, ask yourself: will anyone care about what I’m about to say? Your business is your passion, so every announcement or a bit of information is likely important to you, but your clients or followers might not feel the same way. Before posting, consider the reaction you want to elicit. If you generate interest and excitement among your followers, they will be more likely to share your post with others. And that means growing your potential client base.

  1. Connect with New Audiences

It’s no secret that people love to get a great deal. Offering exclusive content to your social media followers can be a useful approach to attract new clients and build repeat business. It also increases the value of your social media content, which can increase your followers and subscribers as a result, providing a bigger potential customer base you can reach with your marketing efforts.

  1. Engage with Other Users

Social media gives you the opportunity to connect with your followers, creating a dialogue and conversation that other marketing methods can’t provide. By actively engaging with other users—and encouraging them to interact with you—you can address their questions and comments quickly, learn more about their wants and needs, and foster a feeling of personal involvement that creates trust and loyalty.